Viral marketing step by step guideline
The term viral marketing is very much viral nowadays. Every day we hear about a new viral video or news that spread like a fire in the forest. And before we get the real story, it spread in every ear, and people start making decisions and reactions on it. Sometimes it may right, but most of the time, it seems a rumour.
In the digital marketing era. To spread any news is much more comfortable and convenient compare to earlier because of its adaptability of social media platforms in every hand. Today to viral, the content is followed by a well-defined strategy. Viral marketing is very much used for advertising purposes or to get known to others in a short period.
Viral marketing works like a virus to generate interest for sale and advertising a product. Because of its speed of share, digital media, and especially social media, play a vital role in it. Viral of a video or content mostly the creation of funny, surprising, and unique.
Definition of viral marketing.
Viral marketing is the process of spreading content with the speed of light by promoting and advertisement on all media platforms. The main idea behind it, to make user convince to share it on other social media platforms. Sometimes it works, and sometime it doesn’t because you can’t control it after spreading.
It can be like a double-edged sword with a risk. It can always misinterpret, but a successful viral marketing campaign works like a boon with brand and products.
We can’t control on virality. It’s only a hit and trial method, but with proper planning and strategies, we can get benefits with viral marketing and boost our business.
How is it beneficial for our business?
A viral marketing campaign is to work as a booster for our business and helps to advertisements our product with almost no cost.
Theoretically, to advertise any particular product through viral marketing, there is a simple strategy to create a video or any other type of content that attracts people to share and promote it unconventionally.
That is the procedure.
Sometime virality happens accidentally. When someone uploads a private video on the internet, and suddenly it become popular, and people just share it on the social media platform, internet for any reason.
Regarding our business or brand popularity, there are two types of strategies for viral marketing.
Concealed viral marketing:- A covered viral marketing happens when people viewing the content and start to make it viral and share it on the internet but do not know about the source of the material. In this type of technique, the advertiser should be careful that the user does not feel tricked or cheated.
The shown viral marketing:- In this type of viral marketing, people at the very first movement aware of the advertiser and brand. Due to the unique content, the user shares it on its own. For example, if you like a song of a particular singer, you will share with someone who also has an interest in songs.
You can use viral marketing with a different network such as
Social media platforms like Facebook, instagram, twitter, Pinterest, LinkedIn, etc.
Video search engines like Youtube, Vimeo, MX player
Forums, RSS feed, Blogging, and other internet options.
We can follow any strategies for virality our brand but ensure it never become spammy and repetitive. During a viral marketing strategy, perfect timing and place of advertisement matter a lot.
What made an image or a video viral?
An image and video become viral due to many reasons. When people connect himself with the content emotionally, and it provides a region to share the content. Sometimes a surprising video and funny event also cause viral marketing.
For example, A fight of a cat and mice in a funny way or iPhone selfie phone and selfie with daughter are the popular viral marketing video.
How does viral marketing work?
Building a strategy of a viral marketing campaign to become inflow is an idea of creating content so attractive and engaging that people like to share it on social media platforms and the internet.
Create unique viable content and share it as possible as you can, Then relax with a hope that it spread via mouth advertising.
We can’t control its timing and place due to its unpredictable nature. It is even not regulated by the user to stop spreading. Sometimes viral marketing work as rumours for any product, and It become worst if it become a continuous process.
Nowadays spreading a message or information through mobile and internet is the fastest way. A study shows that if your content well enough for engaging to the audience, then it convenient to call to action within 8 seconds and share the content within 90 seconds. You are searching for any kind of product through mobile having much more, resulting in a purchase, which is upto 70%.
Who can use viral marketing Strategies?
Viral marketing can be optimized by anyone to promote their brand or to promote anything such as apps, person, product, and any event as well.
There is a large misconception that viral marketing depends upon the creativity and uniqueness of the content, but in reality, for a successful viral marketing campaign, work with the strategies behind them like choose of demographic, gender, age factor, and value of the content.
It’s a customer-focused approach, so the first requirement for viral marketing is to identify the audience by demographically, age, buying ability, and other factors. A deodorant or roller coaster ride cant be viral in a demographic of older people. Product value is the key to the process of viral marketing.
Sometimes viral marketing doesn’t work, and it may influx for new users. People also afraid to share if there is personal information in the content. Viral marketing is most attractive to small businesses and companies because it provides a cheaper solution compared to traditional marketing campaigns.
But viral marketing is the excellent tool, and anyone can use to enhance their product, but with planning and strategies; otherwise, it doesn’t work.
What are the advantages of viral marketing?
Viral marketing can spread awareness of our brand. It provides some advantages for businesses and brands.
Low in cost:- The reason behind its low cost, because users enormously operate viral marketing. The users play a significant role in it and work for the brand, which dramatically decreases the cost part of the advertiser and increase profit. It also saves a huge amount of advertisement and marketing.
Reaching capabilities:- A viral content on a social media platform and the internet has a vast potential for its reach because of more than 2.50 billion Facebook user and billions on another social platform. Due to its reaching capabilities, a small company becomes popular in a short period internationally.
Helping to build a brand:- Remember a mobile company “freedom” give a phone in Rs 250. They make it viral but fail dramatically due to their fake news. The idea is, you can promote it once through viral marketing, but making consistency is a bit more critical. Xiaomi viral it’s the first product in India and maintains flexibility. Without a doubt, it is the powerful tool of branding and awareness of the brand.
Non-invasive in nature: – A viral marketing strategy is non-invasive because the user is always deciding to share content and less participate in the advertiser. Thus an advertiser saves lot of money and hence an increase in revenue.
What are the Step-by-Step Guide of viral marketing?
We are in 2020, and today is the world of social media and the internet. We want any information quick and reliable. A study shows viral marketing provides more return n investment rather than a big banner of the brand on the roadside highway.
So, If you are looking to produce viral, share-worthy content and enhance their visibility on the internet, then You must follow some steps which are essential for a successful viral marketing campaign.
Planning for Growth:- Before launching a viral marketing campaign, you must be prepared for the vast traffic and demand. This is the actual problem with most of the viral marketing campaign to shut down the hosting when it gets a massive truck. So be prepared for this kind of situation.
Clear the objective;-This is the second step that your aim of a viral marketing campaign must be confirmed.Ongoing planning can’t work for viral marketing. Getting all the client data correctly and then making a conversion.
Explosive Growth:- Next step is to attract new prospects and expansion in Growth. If someone gets a message from a viral marketing campaign, and visit your site than its your ability to engaged the client with offers, discount, and other profit to make a sale.
Engage your client:- Offer a reward with free apps, ebooks, offers, and coupons to increase visibility and mouth advertising through viral marketing campaigns. Digital marketing agency use free tools to engage the client on the website
Spread on multiple Social media platforms:- Along with Facebook, twitter, instagram, there are so many social media and online platforms where we start a viral marketing campaign. Once the viral marketing campaign starts, attracting traffic from our offer page and for it start from other media such as videos, blogs, and audios, etc.
Introduce a Contest:- Introduce a contest and a prize for the invitation the most people for the subscriber and make an investment in this also to get more traffic. It is the fantastic idea that most of the companies follow to get more traffic and finally increase their sales and revenue. It is like spend Rs 10 to get Rs 1000.
Examples of viral marketing.
There are some motivational and inspirational examples in which we can use their strategies to promote our brand and company.
- Vivo & Oppo:- Both companies viral their product in India with the word “Selfie Phone.” People participate in their campaigns and start sharing their views to inspire others for the phone. These two companies with their brilliant selfies feature to grab a high percentage in the Indian market, and now they both are one of the leading mobile companies in India.
- Fidget Spinner:- This small product become famous through a social media campaign and become viral on the street. Starting from school children and later through adults. With their lot of videos, memes, and crazy content, people develop their impulse to purchase it. This is the perfect example of viral marketing.
What are carrier options in viral marketing?
Viral marketing always in demand because it requires proper planning and strategy to understand modern media. Therefore there is many career opportunities in the viral marketing field.
Web designer:- Most of the viral marketing starts from online or internet marketing.so it needs the services of web designing to create websites and another online platform. It is a high profile and a very skillful job that needs computer programming languages and excellent creativity.
Content creator:- Content is what, which people want to share. A viral marketing campaign requires engaging content like blog posts, video games, videos, images, and emotional messages. This involves a lot of communication skills and creativity.
Market researcher and analytics:- Viral marketing can’t be effective without market research and analytics. A researcher analysis clients and demographical data to determine what consumer wants. His taste habits and how to reach them.
There are another carrier as well in the viral marketing field, but creativity is the key to the successful viral marketer.
Finally, Make sure all content are easy to understand, like to be shared and easily understandable even for the new one. Also, make sure to handle all the traffics with a thoroughly engaging and participating way; otherwise, all the hard work goes vanished.
Creativity is key. Do all your homework before the viral marketing campaign.