GOOGLE MAPS MARKETING:-
Move your unknown client to our business location with the help of GPS and Google is the complete task of Google map marketing.
A customer can’t wait if he has not found the online presence of the business. Showing your business on Google maps is the label of your business. It makes marketing more authentic and vibrant.
Google provide an impeccable service to provide exact location for your business and services in real-time with the help of simple digital device such as mobile.
What is the meaning of Google Map Marketing?
The term “Google Map Marketing” means showing the location and presence of your business to advertise it to get more traffic on the website and locally enhance business. Get more reviews and profit for better Goggle searches for your business.
The idea is simple, Get more business and engagement with higher searching rank.
Google maps the most popular app around the world, and it gets better and better every day. Google use his ultimate artificial intelligence for improving and refining the app.
Why is Google map marketing important for our business?
Nowadays, People are more digitally aware. India’s uses of mobile and tabs and incredibly increase for the last couple of years.
More than 80% of data searches through mobile and half of them are looking for any services and products or local businesses. Google search focus on local searches and their status of running, timing with Brand images.
Local SEO optimization for Google map marketing are proven very much crucial for our business.
Google is not alone in this scenario. There are other players like yahoo business listings and Bing local. But people interact with Google map marketing for their business listing because of their popularity.
How is Google map marketing helpful to our business?
Google Maps is the most advanced and enormously used all over the world. More than 3.5 billion searches every day and up to 92% are mobile and tablet searches.
A study shows up to 75% of businesses have selling deals within a day with the help of local Google map marketing. The idea behind this is to make search results more compatible and useful for the user.
Well, there may be thousands of GMM searches for a particular service or goods but the top 3 has the highest ranking in the view of Google because of their reviews, Services, SEO, Advertisement and other factors.
How to set-up Google maps into our business?
Google provides a listing of your service free. This is because you present your business data to Google. It’s a win-win situation for both parties. There are some steps to setting up Google My Business.
Step 1. Login to https://www.google.com/business/
Step 2. Create a list of your business, product and services.
Step 3. Provide all the details and information about the business.
Step 4. The verification process of your phone, address and emails.
Step 5. Read the guide and terms & conditions.
How to optimize our rank in Google Maps Marketing?
Google maps follow various to-do lists to optimize our ranking for our business.
Firstly, The geographical placing of business matters. Google makes a niche based category according to searches and habits of users.
Secondly, A good and positive review enhance our ranking if there is fierce competition among other same category business.
Finally, Paid advertisement and local search ads target for our product and service promotion.
Sometime after all the effort, we can’t get the desired result organically. Then we have to move to paid advertisements.
What are the ways to track our performance on Google my business account?
Tracking of our performance is also useful to make decisions more strategically, and it is done by Google Analytics which is an inbuilt feature of Google my Business Account.
While tracking our searches, we have to analyze categories and type of your website. For example, searches for the “Rainbow cycle” in a particular location impact more than “Best cycle” if any user searches for it.
It helps to get more audiences and customers if our niche is minor and people search for a brand name. It also helps to gain popularity and engaged more business and revenue.
After showing the result to the user, Google analysis their call to action scenario. People interact with different activities such as Visit the website, Request directions, Call you, Message you etc.
An image can play a vital role in website performance and Google Map Marketing. Quantity of photos and photo view also improve Google ranking.
What are the ways to get help from GMM for our business?
There is a checklist to perform to get help from Google Map Marketing to increase our business.
- Add high-quality images and photos of our business location and product & services.
- All information should be absolutely correct and verified, including phone no, email, address.
- Feedback and make a remark for Good reviews, Apology and inquire bad reviews.
- First Make it locally accessible than upgrade to expand it.
- Listing of your business in web directories and building backlinks.
- Regularly go through with analytics and adopt different strategies.
The best way to get traffic from Google map marketing is to regularly analysis of Google analytics. You can review all the pros and cons related to your product and services and get to find ways easily.
Always pay attention to all your reviews and revert it positively. Keep your service and information updated and sometimes also run a paid advertisement for a specific type of service or niche service.